One very simple Secret to driving hundreds, even thousands of interested new visitors to your website, for FREE

This is new information we are learning, and we’re watching it being done overnight.  And we’re letting you know how YOU can do in your business

Hello [[FIRST NAME]] and welcome to our first 'how-to' enewsletter for 2009.

At Purpose Marketing we have used the early part of this year to set big plan in place to support you with heaps of Free and low cost marketing tools all with one aim - to help you grow your busines... generate more leads, more prospects, more conversions and to understand how you can use the web to do this. And do it in your business, this is not about creating a new 'internet business', our goal is to help business owners cash in on the online marketing tools to grow your existing business, the one you have put your experience, talent, knowledge and blood sweat and tears into.

There have been massive changes in what small business can do on the web over the past year. Known as Web 2. or Social Media, we will be bringing you amazing tools that as a small business owner, or marketing manager, can dramatically raise your industry profile, and therefore leads and profits.

So look out for our upcoming 'step-by- step, how exactly to do it' information, success interviews, ebooks, DVDs, etc. And seminars and workshops happening around the country, all designed to give you not just the enthusiasm, but the tools to get you going.

So let's get started.

Here's is the first guide to driving heaps more traffic to your site.

Over the coming weeks, we will be building on the different tools THAT WORK, and that you can do yourself, that is a key criteria with what we will be sharing with you this year... simple, easy steps you can take, you won't need to employ geeks and consultants, we want to show you how easily you can make a huge difference to your lead generation for your business, now.

Amongst the many tools, we will show you how to use such things as 'long tail key words' within Adwords to drive 'ready to do business or buy' traffic to your website, how to get your site on page one of Google - yet bet! And how to use sites like Twitter.com and Squidoo.com to grow your business.

So this week's business internet marketing secret revealed is soo easy, it's embarrassing we are just understanding the power of this ourselves. .

Top

Write an article and submit it to Article Directories

This is a great way to draw qualified traffic to your website, and as a bonus Google loves this, and it will help drive your website rankings!!! Again, putting you in front of prospects searching for your type of product or service. And here, we'll show you how and where to do it!!! This is really valuable information for getting your business to be seen

I watched as Warwick Hays of Monkey3Media launched his brand new product website about two weeks ago, and follow the advice of writing and submitting articles which created links back to his site, and over the very first night, he was placed on page one of Google!!!

This is truly a very simple idea, there are thousands, maybe hundreds of thousands of websites out there that have a relation to what you do and they want fresh interesting articles and content to add. So take advantage of this - you write an article, give your views or experiences, provide it to articles submission directories, and allow others to use your info, on the condition you get full credits. So you are now seen as an expert in your field and this generates massive new interested website traffic.

Top

Go Duck Shooting in Duck Season

You can of course submit your article to your favourite industry magazine style websites, but why limit your exposure to just the readers of that website? Hundreds and thousands of publication websites go to the Article Directories to get fresh content, so go duck shooting in duck season, when there are heaps more of them around, as my Dad used to say..

All you do is write an article that provides real valuable content to people who would be in your industry, or be prospects, submit it to a directory, and within weeks, your article (indirectly promoting your business) could be published on websites all over the country, even the world..

Write how you speak, think - you are in a passionate moment about your business!

To set up an Adwords campaign, go to Google.com.au and click on Advertising Programmes on the bottom left, and follow the prompts.

It’s easy, don’t be afraid of what to write, write from your heart, I am continually amazed how little value business owners put on the information that comes naturally to them, and your potential customers would love to read it.    So choose a topic you feel you know lots about or are passionate about in your business.  You’ll need to register on the article directory site and most have a comprehensive set of tools for adding, deleting, and updating links in seconds. For just a few minutes of your time you can be recognized as an expert on your chosen topic.  And people love to buy from or do business with experts!

Having your article published establishes you as the expert in your niche.  People will read about you. They will see that you know what you are talking about, you may have an interesting viewpoint or just show that you know your stuff, you care, and that you offer sane, make sense advice.  In short, they will learn to TRUST you.  And when they are ready to buy, it is you and your business they will think of…not your competition.

Make sure you are providing solid, helpful and valuable content, and then when they are searching on your topic they will come across your name all across the web, this means that will be pre-sold on you and your business.

You submit it once, yet hundreds of other industry sites could use it, promoting your business!

Now as this is content on third party sites, Google and other search engines love it and that will show in search engine results.  Google is all about finding unique content and providing it to its millions of searchers!

And here is the really exciting part, make sure you write your article with links that point back to your website!   And also include the same phrases as you use in your keywords, actually in the body of the article.  You will find the search engines will love you even more!   Over time, as more sites carry your articles (that they get from the directories) thousands of links will be coming from websites that are authorities in your subject areas.   So guess what the search engines will start thinking of you?!

To get you started, here are six articles directories that many of our Australian businesses are using very very effectively, and if your search Google you will find even more, perhaps industry specific ones!

http://ezinearticles.com/
http://amazines.com/
http://dir.yahoo.com/
http://www.dmoz.org/
http://seocourt.com/

Of course now that you are driving real  traffic to your website wouldn't you love to know who these new visitors are?  So if you would like to find out their details, so you can turn them into clients, please just email me, and I'll send you some information of what we call Prospect Gathering Strategies...strategies that you can use to turn visitors into customers or clients.

Until next time, happy marketing.

Toni

Top